From design systems
to AI architecture

A decade of design systems leadership, now applied to the most complex frontier in product design, building with AI.

AI-READY FOUNDATIONS
AI Architecture

AI-Ready Design Systems Framework

Architecting design system principles that translate to LLM-readable structures. Making design decisions machine-legible.

token color spacing type primary semantic heading body TOKEN ARCHITECTURE · LLM
AI Architecture

Design Token Architecture for LLMs

Re-architecting design token hierarchies so AI systems can interpret, manipulate, and reason about design decisions.

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Design Systems

FreeStyle Design System

A comprehensive design system delivering efficiencies and speed. Enabling consistent, fast delivery across multiple product teams.

BEFORE AFTER
Design Systems

UI Kit Modernisation

Building a faster and smarter UI kit. Modernising component architecture, consolidating patterns, and boosting team velocity.

Profit & Loss 1 Jan – 31 Mar 2025 Basis Accrual ▾ Currency GBP ▾ Compare Prior year ▾ CATEGORY JAN–MAR 2025 JAN–MAR 2024 CHG Revenue £48,250.00 £41,800.00 +15.4% Cost of Sales £12,400.00 £10,950.00 +13.2% Gross Profit £35,850.00 £30,850.00 +16.2% Operating Expenses £8,200.00 £7,600.00 +7.9% REPORTING REDESIGN · DATA COMPREHENSION · CONSISTENCY AT SCALE
Strategy & UX

Improving data comprehension at scale

Improving data comprehension for enterprise users. Systematic patterns for complex reporting and analytics interfaces.

Brand Language Unified System Product Design UNIFIED DESIGN LANGUAGE
Design Systems

Unified Design Language

A unified brand design language that boosts consistency — aligning product teams under one visual and interaction vocabulary.

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Experience Improvements

Date Picker Component Redesign

Modernising and speeding up date selection. Rethinking a core interaction pattern that affects every scheduling workflow.

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Experience Improvements

Bulk Actions for User Efficiency

Increasing user efficiency and speed at scale. Redesigning how power users manage and act on large data sets.

Design Lead Foundations Components Adoption DESIGN SYSTEM LEADERSHIP
Design Systems

Design System Leadership

Creating systematic impact and value as a design system leader. Strategy, governance, adoption, and team enablement.